NMS: Act on ”Guangcai Program” and Highlight Corporate Responsibility

Recently, NMS cooperated with Wanli Administration Bureau in constructing “Guangcai Program” demonstration site—the comprehensive square at Shangban Village, Luoting Town. It has been transformed into a new good leisure and entertainment place for villagers and makes rural life richer and more colorful than before.

Before transformation

After transformation

In August 2023, NMS and Party-Mass Work Department of Wanli Administration Bureau reached an agreement on cooperation and co-construction in “Guangcai Program” and established a cooperative and co-construction relationship. After discussions between two parties, it is decided that NMS constructed the ”Guangcai Program” cooperation and co-construction demonstration site at Shangban Village, Luoting Town, Wanli District.

So NMS arranged for someone assigned to take charge of demonstration site co-construction, succeeded in vitalizing rural field facilities by taking a series of transformation measures including installing anti-slip plastics and street lights, leveling the ground, paving the lawn and repairing the fish pond, and adding fitness facilities, and has become a comprehensive square integrating functions involving culture, sports, leisure, entertainment, publicity and education. The demonstration site has been vitalized and put into use so as to meet villagers’ daily entertainment demands, to strongly lead people to form the new trend of “go outside, all-people movement” and to create a relaxed, lively, and positive social atmosphere at the village.

In recent years, NMS upholds corporate business philosophy of professional leadership, integrity first and altruistic management and core values of “integrity, professionalism, innovation, ambition, thankfulness, responsibility, open-mindedness and cooperation”, actively takes social responsibility, engages in “Guangcai Program”, participates in social good,  and actively takes action on targeted poverty alleviation, rural revitalization, donation to support education, helping the needy, combating the epidemic and disaster relief, etc. NMS is actively responsive to and carried out targeted poverty alleviation programs of “thousands of companies help thousands of villages” and “hundreds of companies help hundreds of villages”. In 2016, NMS began to take part in “collective pairing assistance” to the Tieshu village on the Guhou Town, Ningdu County, Ganzhou City and in “fixed-point pairing assistance” to the Bakou village on a Changjun Town, Anyi County, Nanchang City. And these years nearly one million yuan has been invested into “pairing assistance” and money & supplies donations. During pandemic, NMS donated one million to support Hubei and Jiangxi province for fighting against it and simultaneously actively offered anti-epidemic supplies to all parties, which highlighted corporate responsibility. During the flooding caused by heavy rain in 2021, NMS donated 200 thousand yuan to Red Cross Society of China Henan Branch for supporting flood-relief work and disaster recovery in Henan Province. Furthermore, NMS established scholarships in higher education institutions including Central South University, Jilin University, China Three Gorges University, Jiangxi University of Science and Technology for contributing to talent cultivation.

Simultaneously, NMS was recognized by all walks of life in corporation social responsibility practice. In 2017, NMS was honored as “Caring Enterprise for Helping Actions of ‘Same Heart and Comfortable Housing’ in Wanli District, Nanchang City”. In 2020, NMS attained the “Pandemic Aid Social Responsibility Prize” in Chinese aggregate industry and was honored as “Outstanding Contribution Enterprise in Coronavirus Epidemic Prevention and Control”, “Outstanding Contribution Enterprise in Poverty Reduction” awarded by the United Front Work Department of Jiangxi Provincial Party Committee, Jiangxi Provincial Federation of Industry and Commerce, and Jiangxi Provincial Society for Promotion of the Guangcai Program, “Significant Contribution Enterprise in Fighting the Epidemic” awarded by Nanchang Federation of Industry and Commerce and Nanchang General Association, and “Contribution Enterprise in COVID Pandemic Prevention and Control Donation” by Red Cross Society of China Hubei Branch…

In the future, NMS will continue to actively take corporation social responsibility, uphold highly social responsibility and a sense of mission to support good causes, take practical action to boost construction and development in the industry and in this society, pay back to the society, and benefit human. (Liu Xiaohan)